When 'Page Rank' Doesn't Matter

[Dennis Anthony]

I'm just throwing this out there for discussion and hopefully to help a few budding new Internet Entrepreneurs side-step some of my own mistakes.

Hopefully, by avoiding my mistakes, you can start making money online sooner --rather than later.

I once had a pretty good campaign in a really tight niche that I thought was going to be mighty profitable.

I did my homework. I knew these folks were into spending money on their hobbyist pursuits and I had narrowed down my niche to pinpoint accuracy.

Within the first three months, I had a #1 page ranking and my sites were showing in the top three positions on any page depending on the keyword or search term.

I was dominating my market niche!

Great, right?

Sales, right?

Nope....

Well, okay.... that's not altogether true.
I was making sales ....but $19, $34, $87 and the occasional $189 sale every few months (that entailed a personal coaching commitment from me) -that was just not 'cutting the mustard' as they say.

I had to ditch the whole idea because I was just spinning my wheels.

So, what was wrong?

I can't say, because I really don't know.

But I do know that whatever potential customers I thought I had ....just weren't there. And, I couldn't afford to wait for them to 'show up' and I had been waiting for more than two years!

Sometimes you have to know 'when to say 'when.'

Page rank is great -No Doubt

But don't spin your wheels in a market that has no buyers.

Get Smart and Get Out.

~Just my 2 cents...

Best

~Dennis

[Forum Admin 2]

YIKES!! Two years is quite a while to wait. The best scenerio is that you know how to search for another niche and get to the top. Trial and errors, I think we have all been there at one time for those of us who are veterans :)

[Moderator 1]

Very good point Dennis on knowing when to say when. It is a good idea to test things out and if they are profitable then building on that and creating a full out campaign on it to make sure that you continue to dominate that niche. Good points! Thank you for your insight. We as long with our members do and will appreciate it. :)

[harveyjerry]

I could not agree with you! I must admit that I have SEO Toolbar with Google PR about this, but I do not use every day to watch it, I hope it has increased. But my SE traffic increased in recent months, although the page rank was the same.

[Forum Admin 2]

What type of marketing are you using harveyjerry? :)

[Moderator 1]

Please elaborate if you don't mind :)

[modernmother]

Thanks for sharing your story. Sometimes it is nice to hear more than sucess stories. It makes me feel less alone to know that sometimes it is tough for others to get things going too.

[Moderator 1]

That is why forums are good to be a part of and benefit from. :)

[Forum Admin 2]

This is how we can better ourselves while being able to take others ideas and experiences and trying them out with our own campaigns. Trial and errors, but once you find what works, its a great accomplishment. :)

[chrisadam]

Suppose you do a search for “how to shampoo the dog”. What would be more useful to you: a PR0 site with detailed dog-washing instructions, or a PR6 site selling dog shampoo? Obviously the former is a lot more useful to you, because it’s relevant to your query.


Similarly, while high pagerank is nice to have, your users don’t really care about it; they just want your site to give them what they need. Similarly, you just want your site to come up at the top of the SERPs (Search Engine Results Pages) so your customers can find you. Thus, you want to get links from high-ranking, relevant sites because they count as a strong vote that your page is useful.. provided they’re done right.

Next question: suppose you’re the owner of that webpage on how to shampoo a dog. Which would be more useful to you: a link from a PR2 page using the anchor text (that’s the words you click on) “how to shampoo your dog” or one from a PR6 page with the anchor text “click here”? Again, the former is more helpful; while the latter is better for increasing your pagerank, the anchor text only helps you to rank well for the term “click here” (which Adobe dominates), while the former tells Google what your site is about and helps them to return relevant results.
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[Forum Admin 2]

Well of course you will want the instructional site since this is the information that you had done your search on. I would be surprised if the latter popped up in my search results unless they had added addtional information on "how to shampoo a dog" along with the recommendation of shampoo one should use. These are both different keywords so it still comes down to what is the customer is wanting and can you provide the information they seek.

If I had owned the site my anchor text would be my keyword that I am using for my campaigns. For those who have a PR6 rank, I highly doubt that they would not use the targeted phrase for they would obviously know something about SEO.

Great questions :)