Changing your Landing Page / Website

[Andy3568]

Has anyone here changed the products they promote on their website (landing page). I'm not talking about a complete change of niches. I'm just talking about maybe you promoted a product that you later got information on that indicated it was not that great. Or maybe you simply found something better to promote and decided to delete your weakest product.

If you did it, how did you handle all the backlinks to your landing page? For instance, maybe you had links to your website from articles promoting the product. Did you delete the articles? Did you update the articles with a "Edited to add: I am no longer recommending this product," comment? Or did you simply leave them alone?

I would be leaning toward the second option - Editing the articles. The reason is that they could see that you are not recommending the product but still can go to your website to see the other products.

Any thoughts?

[Moderator 1]

You almost have to overhaul your campaign. Go through your articles and if they are very specific towards that product, you might want to pull it. You can always leave everything and start a new one! Like a new lens, blog, etc. You can always get into making your own website that you can change however you want. :)

[Andy3568]

Wow. That's pretty drastic. I guess you have to think pretty hard before you decide to stop promoting a particular product, especially if you have a lot of specific articles or lenses with backlinks to it.

[Moderator 1]

It can be somewhat drastic, but if that is the route you want to go, you have to overhaul everything. You can always just leave it alone for the most part - you never know when you still might make a sale a year or so from now. It happens. :)

Just move on to bigger and better things at that point! :)

[Andy3568]

I thought about leaving it alone. I just thought it might be confusing is I'm writing an article about a particular program, and I say at the end, "Click here for more information on this and other great products," and "this" is not at my website. But hey, they might see something there they like better. :)

[Moderator 1]

LOL You never know! You can always go back and edit that or just revise what you are talking about. It may be easier if you are writing a review on several products opposed to just one. :)

[Forum Admin 2]

Andy be careful in writing an article or any other marketing technique where you are sending the visitor to a site where the product is not available for further information. Search engines frown upon false advertisement.

You can however add 2 seperate links within your article. If this product is not on your website, send them to an ad. This way you are still promoting your website and the product at the same time. Then in your ad also mention the website for other related products if in the same niche. This way you are also continuing your backlinks:)

[TshirtFrank]

Hi Andy,

I have actually had to overhaul very large campaign. I was promoting a twitter related product that sold like hot cakes and much to my un-liking, Twitter made the guy pull the product. Talk about a dent in the wallet and a lot of work to bounce back. I ended up overhauling to a new product but I had to change a number of blog entries, a landing page, and a dozen resource boxes in my articles, re-write or pull complete articles etc. It was a ton of work and to this day I just dont get the same traffic or conversions. I would say that you might want to build from scratch at least that way you will have two campaigns working for you.

Best of Luck!

TSF

[Forum Admin 2]

WOW!! The is awful TSF!! I am glad you were able to rebuild and start new with another product. The one good thing from that experience is that you were able to know exactly what to do to get everything transferred. If this happened to a newbie they would be totally lost if just learning affiliate techniques.

I appreciate you sharing your experience with us :)

[Moderator 1]

Good point TSF - it is much easier to start from scratch or take down what you have an try to put some of those pieces back together. Either way it feels like double work, but sometimes it has to be done. :)

[Andy3568]

That's really good info, TSF. Thanks.

I can see that it is probably just as much work to overhaul your existing site as it would be to start again from scratch. I hope I don't have to do it, but if I do, I'll try to remember. :)

[Forum Admin 2]

Start a document that you can add a link to and note on it what the link is for. This is a great way to start a quick reference for helpful tips that you may or may not need in the future. :)

[Moderator 1]

Good tip Forum Admin 2 :)

Andy - it will make it so much easier when overhauling or even just updating if you keep a list of all your URL's to your websites, lenses, blogs, articles, etc.

Good luck!